Talking to people who don't want to listen.

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Let's face it, if smokers can ignore the warnings on the packets they buy, why should they read ads telling them to quit? So for these ads for ASH, we chose to disguise our messages as something else. It was an approach that got a lot of attention, generating lots of free publicity in the press, radio and television. They also won several major awards including a D&AD silver pencil.

 

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