Make people feel proud to chose your product

 

Few people aspire to transporting their family in a poor man's MPV like the Daihatsu Hijet. And research confirmed that potential owners worried about being mocked. So we armed them with quick, one-line put downs that made them look smart for choosing one. It was a huge success and for the first time ever, Daihatsu sold every Hijet they were allowed to import.