"Great advertising is 80% strategy... and 80% execution." 

 

I'm very proud of writing the endline It Has to Be Heinz, especially as they are still using it all around the world today. This TVC for Salad cream was the first time it was used. The script was ok but needed something in the execution to make it fly. So we cast an unusual grandmother and composed an unexpected track. The two made the film more watchable and more memorable.