If you love ideas, ideas will love you back

 

It's funny how some brands get far more out of their agencies than they pay for. The Economist at AMV BBDO. Volkswagen at DDB. And Land Rover when I was at Rainey Kelly Campbell Roalfe. Agencies and the clients that back a more creative approach, that don't overburden their ads with too many messages, that treat their audience with a degree of intelligence.... they're the ones that get every team fighting to work for them.

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