Owning a category icon

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To succeed in the competitive ice cream market, Mars needed a bold claim and a bold idea. Their claim was Ice Cream. Only better. So what better way of bringing this to life than by selling them from ice cream vans, only better? So that's exactly what we did. Working with a car designer we created the ultimate ice cream vans, one for Mars and one for Snickers. Each a reflection of their parent brand's image; slick and luxurious for Mars, tough and no nonsense for Snickers.

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