Don't forget to entertain

 

Nobody likes being sold to. But everyone likes to be amused. So if you can make your ads entertaining, you're half way to being successful. Which is why this online film for Megaman lightbulbs uses what is referred to as the world's funniest thing. (Farting if you didn't know that already.

All credit to the client for saying "yes." And to the director Tim Brown for making it happen on a shoestring.

 

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