If it ain't broken, don't fix it

 

All creatives like to leave their own stamp on things. But being a creative director is all about knowing when to change things and when to leave them alone. In the case of Yellow Pages (or Yell as it's known now), it was leave well alone. So this is just one film in a long line of popular and successful ads for the brand. And I was more than happy to go with the flow. 

 

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